For independent beauty and wellness businesses

The retention operating system for beauty & wellness.

Turn first-time clients into regulars. Keep your regulars coming back. Bring back the ones who've slipped away.

You take care of your clients. Glowe handles what happens between visits: the follow-up, review requests, rebooking nudges, missed calls, and bringing overdue clients back.

7-day free trial · Starts at $25/month · Cancel anytime · No sales call

The problem

Most client loss is invisible.

Missed calls

Someone calling to book is ready to buy. If nobody answers and nothing follows up, they book somewhere else.

Lapsed clients

Clients rarely cancel. They just stop coming back, and nobody reaches out while it still matters.

Quiet reviews

Happy clients never get asked, so your Google profile undersells the work you do.

How it works

Live in three steps. No calls, no demos.

1

Choose a plan

Check out securely in about a minute.

2

Fill out one short form

Your business, hours, booking system and Google review link. About 10 minutes.

3

We switch it on

We configure your account and confirm by email. You see results in your monthly report.

Pricing

Two plans. Simple.

Glowe Reports

See exactly where your clients are going.

  • Monthly retention report in plain English
  • Rebooking and return-interval tracking
  • Lapsed-client list: who to reach this week
  • Email support
Most popular

Glowe Reports + Tools

Everything in Reports, and the follow-up runs itself.

  • Everything in Glowe Reports
  • Missed-call text-back within a minute
  • Automatic review requests after appointments
  • Reactivation messages to lapsed clients
  • New-client follow-up that prompts the second booking

Not sure which plan fits your business? Take the free assessment →

Works with your booking platform

Your booking platform changes how appointment data reaches Glowe, not whether Glowe can work for you.

🟢 Glowe Certified

Square Appointments and Acuity connect directly. Review requests and reactivation follow your real appointment activity. Vagaro joins this tier once Vagaro grants access (an access request that can take up to 5 business days).

🟡 Glowe Assisted

GlossGenius, Mindbody, Fresha, Boulevard and others. Glowe Data Concierge keeps your reports current from an appointment export you send on a schedule that works for you. Appointment-based timing follows your latest refresh.

📞 Missed-call text-back

Works with every booking platform, because it only needs your phone number.

Not sure which applies? Email [email protected] and we will confirm before you pay for anything beyond month one.

Why Glowe exists

The most talented providers don't have a client problem. They have a follow-up problem.

Beauty and wellness is built on relationships. Clients build trust, establish routines, and return because of how a provider makes them feel. That loyalty, once earned, is extraordinarily durable. And yet most of the businesses that earn it have no system for protecting it.

Not because they don't care. Because the provider who delivers an exceptional service for eight hours straight rarely has the capacity, at the end of that day, to also follow up with every client, request a review, reach out to the client who hasn't been back in six weeks, and answer the inquiry that came in at 9pm. That capacity gap is what Glowe is built to close.

Glowe was founded by a customer success professional who spent years inside organizations that invest heavily in keeping their customers, and who spent those same years as a devoted client of beauty and wellness businesses, watching her favorite providers quietly lose clients they had worked hard to earn. The systems that protect customer relationships shouldn't be exclusive to companies with large teams and enterprise budgets.

Lynette Johnson, Founder
Glowe · helloglowe.com

Questions

Do I have to talk to anyone?

No. Choose a plan, complete one setup form, and we handle the rest by email.

Can I cancel?

Yes, any time. Plans are month-to-month or yearly.

When do texts start sending?

Once your business number clears carrier registration, which can take several business days. We handle the paperwork.

Which plan do I need?

Reports shows you the numbers. Reports + Tools also runs the follow-up: missed-call text-back, review requests and reactivation.

Still have a question?

Leave your email and we will reply within one business day.